Direction Commerciale et marketing

M 0 U S S A S A H A N D E
République de Cote d’Ivoire
Tel. Office (225) 22 44 41 47
Mobile (225) 04 00 00 63
e-mail sahandmoussa@yahoo.fr

EDUCATION: MBA degree in General Management, May 1993
Howard University, Washington, DC
Diploma of Designer in Management Information Systems, 1988
National Institute of Management Information Systems, Paris, France
BBA in General Management, June 1986, University of Abidjan, Ivory Coast
Languages: fluency in French and English

OBJECTIVE: Bring a great value to ambitious companies/organizations and open up my career to new challenges

TOP LINE PROFILE: Bilingual, internationally mobile Manager with considerable international experience gained within Soft Drink and Tobacco Industries
Particularly strong commercial background and drive for results


EXPERIENCE:
April 2005 to Sales and Marketing Manager (Cote d’Ivoire, Togo, Benin), Imperial Tobacco July 2014 Group, SITAB subsidiary + (Niger since October 2012)
People under authority: 76 including 6 senior managers
Budget under responsibility: 1,5 Bo CFA (A&P) and 1,8 Bo CFA (operating)

Current Role
• Participate and contribute to the establishment, development and review of company policy, planning, strategy and business development plans
• Provide a clear vision of the market environment through both market research and field force data collection as a base on which to build marketing and corporate strategies
• Jointly with the GM and regional sales and marketing management teams, develop, agree and implement the annual brand marketing plans for the Group brands to ensure corporate objectives are achieved
• Jointly with the GM and regional sales management team, develop, agree and implement a trade marketing plan which maximizes the company's market, brand, volume and channel objectives and ensures the support and loyalty of SITAB customers in the wholesale and retail trade
• Oversee all group brand and trade marketing activity to ensure that it is in line with both brand strategy and corporate guidelines
• Improve brand profitability through active cost control, regular price/trade margin review and continuous evaluation of all marketing spend
• Propose, agree and champion the development and implementation of the most effective trade marketing structure, the level of manpower and the size of financial resources needed to exploit market opportunities and to achieve the company's trade marketing and distribution objectives
• Develop and monitor the Cycle Plan, which meets the company’s market, brand and volume objectives and reflects the needs and priorities of the individual trade channels in each market
• Develop and ensure an efficient and effective trade marketing organization which is well trained and highly motivated in order that the company’s trade marketing representation is superior to the competition in respect of both core and added value services
• Develop people within the brand and trade marketing team to ensure that talented individuals are motivated and are able to progress within the organization/group
• Build effective working relations with external agencies to ensure that first class service levels and products to agreed budgets are received
• Champion and propose innovation in products and processes in order to achieve competitive advantage
• Provide regular marketing information and reports on performance, plans and strategies, ensure all relevant company management is fully informed at all times
• Manage key trade customers through the development and implementation of account strategies and plans in order to maximize volume and share performance
• Consistently communicate the marketing vision throughout the business to ensure clarity of purpose and work effectively with all departments to ensure it is achieved

April 2004 to Operations Manager (Madagascar, Mayotte, Comoros), Coca-Cola
April 2005 East Africa and Island Region
People under authority: 45 including 4 senior managers
Budget under responsibility: 350 Mo CFA (A&P) and 200 Mo CFA (operating)

Job Purpose
• Manage sales expansion through multi-functional teams: sales, marketing, and logistics in highly competitive market
• Implement mutually profitable business plans with Bottler Partners
• Forge strategic partnerships with customers focusing on mutual business development
• Develop and execute marketing strategies to drive consumers

September 2002 General Manager, B.A.B (Coca-Cola/Canada Dry Bottling Plant
to March 2004 in Congo, Brazzaville)
People under authority: 85 including 6 middle managers
Budget under responsibility: 70 Mo CFA (A&P) and 550 Mo CFA (operating)

Job Purpose
• General management responsibility for the coordination, management and development of all S&M related activities: production, finance/accounting, sales and logistics


June 2001 to New Products Development Manager, Coca-Cola West Africa
September 2002 Region
People under authority: 2 middle managers
Budget under responsibility: 100 Mo CFA (A&P)

Job Purpose
• Coordinate launches of new products in west African markets from projects initiation to product introduction, through surveys, cost/price determination, testing, concepts validation, launch planning/execution/monitoring, liaising with research, sales and marketing, and finance departments

January 2000 to Area Manager (Togo, Benin, Ivory Coast), Coca-Cola West
June 2001 Africa Region
People under authority: 43 including 3 middle managers

Job Purpose
• Functional responsibilities for the coordination, management and development of sales and marketing activities in concerned countries

March 1997 to Sales Manager, BONAGUI (Coca-Cola Bottling Plant in Guinea)
December 1999 People under authority: 38 including 4 middle managers
Budget under responsibility: 160 Mo CFA (A&P)

Job Purpose
• Manage sales team through organization/reorganization of the structure, trade execution standards and volume objectives setting, training, A&P budget monitoring, business plans conception and execution

January 1995 to Field Marketing Manager (Congo, DRC), Coca-Cola Mid-Africa
March 1997 and Island Region

Job Purpose
• Functional responsibilities for plans conception, execution and monitoring, coordination of sales and marketing activities, distribution system assessment
September 1989 to Internal Auditor, Alright Parking, Washington, DC
November 1994

Job Purpose
• Perform daily analysis of turnover variance between standard levels and actuals

January 1992 to Graduate Assistant, Finance Department, School of Business,
May 1993 Howard University, Washington, DC

March 1988 to MIS Intern, AGCI (Insurance Company), Abidjan, Ivory Coast
October 1988

HONORS AND AWARDS: * Member of Beta Gamma Sigma
* Valedictorian, Howard University, May 1993
* Dean's list, Howard University, May 1993
* Dean's list, University of Abidjan, June 1986
COMPUTER SKILLS: Personal computers and software: IBM PC & PS and compatibles, Macintosh and the use of Microsoft Excel, Microsoft Word, Power Point






MOTIVATION LETTER

From : Sahande Moussa, ITG SITAB



I am from Ivory Coast and worked for Coca-Cola for 10 years and have been working for Imperial Tobacco Group since May 2005.

I held several positions at Coca-Cola:
- in many countries of West, Central, and Islands parts of Africa
- on Coca-Cola side as well as on secondment assignments at bottlers
- in sales positions as well as marketing ones
- at senior management level with diverse people reporting to me

At ITG, I have been holding the position of Sales and Marketing Manager for Cote d’Ivoire, Togo and Benin based in Abidjan.

I am fluent both in French and English, and my wide experience in the Fast Moving Consumer Goods industry (Soft drinks and Tobacco) strengthened by my deep knowledge of diverse African markets make me one of the most suitable candidates for most senior management positions.

After having spent 10 years at the Coca-Cola Company, and 9 years at ITG, I would like now to put my experience to the benefit of another industry/company/organization, and also exchange knowledge and learn from a new environment.

Whishing that the above summary will retain your attention, I am looking forward to hearing from you soon.

Regards.

Moussa Sahandé.